Our e-commerce solutions have built-in marketing functionality to help you attract new customers and retain existing ones, providing an unparalleled opportunity to significantly increase your revenue. Promotional URLs, coupons, and cross-selling are just a few of the tools you can use to maximize the effectiveness of your marketing programs.

 

Online Forms and Lead Capture: Build a variety of forms—ranging from event sign-ups to online order forms, new leads to customer case forms. You can also create custom questions and define how visitors may respond: required or optional, multiple-choice or fill-in-the-blank. Rules route these submissions appropriately and create a customer record automatically.

Coupons and Promotions: Increase online traffic by attaching discounts to promotion codes that you send to customers. Customers can enter the codes themselves, or your Web site can track them during a visit and award them the discount. You can also enter the codes in sales orders and invoices.

Cross-selling and Upselling: Robust publishing tools allow to you recommend other products to your customers based on their previous selections. In addition, a complete record of transactions is available from the back-end, allowing you to market to your customers based on their unique purchase histories.

E-mail Marketing: A comprehensive campaign management tool allows you to create HTML templates and e-mail groups, which can be based on purchase, support or payment histories. You can also view responses to campaigns within each unique customer record.